ComfyStyle Opens First Flagship Outlet in Banani

ComfyStyle, the fashion and lifestyle brand of Purbani Group, has opened its first flagship outlet at Banani 11 in Dhaka, marking its expansion from online sales into physical retail.

The outlet was inaugurated on Friday night, October 9. The company plans to open more outlets in different parts of Bangladesh before eventually expanding into international markets.

Speaking at the inauguration, Purbani Group Chairman Abdul Hai Sarker described the launch as an important milestone for both ComfyStyle and the group.

He said the brand aims to combine quality, comfort and contemporary design to offer a fashion and lifestyle experience that better meets customers’ expectations.

The group also plans to expand ComfyStyle’s presence across Bangladesh and eventually introduce the brand to international markets, he added.

ComfyStyle Founder Sharmin Hai said the new outlet would allow the brand to connect with customers more directly.

Building on Purbani Group’s longstanding experience in the textile and apparel industry, ComfyStyle aims to establish itself as a contemporary Bangladeshi fashion and lifestyle brand, she said.

Strengthening its position in the domestic market and pursuing international expansion in the future are also among the brand’s goals.

Launched three and a half years ago under Purbani Group, ComfyStyle has so far reached customers through online platforms and Unimart. Purbani Group has 53 years of experience in the textile and apparel industry.

The opening of the Banani outlet marks the brand’s move into direct retail, giving customers another way to explore and purchase its products.