The official X (formerly Twitter) account of Aamir Khan Productions shared a message saying, "Salute to the heroes of Operation Sindoor." The post sparked backlash, with many social media users accusing the actor of attempting to leverage a patriotic moment to draw attention to his film.
One user commented, "Kucha jada jaldi nahi kar di post?" (Haven't you posted too early?)—suggesting the timing was strategic rather than sincere.
Another post criticized several Bollywood stars by name, stating, "We as Indian should just ignore these morons @AKPPL_Official @iamsrk, @BeingSalmanKhan, @saifalikhan067. They earn their money here in India but at the time of adversity they want to show how intellectual they are. Probably they are also under the illusion about 72 virgins."
Yet another user speculated on the motives behind the message, writing, "Dekho koi movie ka announcement bhi ata hoga... Ye paise k liye bolte h lekin dil m Turkey and Pakistan h."
Mocking the timing, a different comment read, "Bahut jldi yaad aayi? Movie release ki date ko 10-20 saal aage bda do, fayde m rhoge. Wrna public itna pelegi k jaisi laal singh ki chaddi pili hue thi."
The original post by Aamir Khan Productions stated:
"Salute to the heroes of Operation Sindoor. Heartfelt gratitude to our armed forces for their courage, bravery, and unwavering commitment to the security of our nation. Thank you to the Honourable Prime Minister for his leadership and determination. Jai Hind."
Despite the tribute, the timing of the post ahead of the film’s trailer launch has triggered significant online criticism, reports UNB.