Leading West Bengal digital entertainment platform Hoichoi recently introduced an offline subscription system for its audience in Bangladesh, according to a recent press statement. The press statement said viewers in Bangladesh will be able to subscribe to the online entertainment platform with scratch cards.
Apart from credit cards, debit cards, and digital wallets, anyone can now subscribe to Hoichoi using these scratch cards. To this end, an agreement has been signed between Hoichoi and Gadget & Gear, a Bangladeshi electronics chain store.
Under this agreement, buying any smartphone from any G&G outlets, customers will receive a free Hoichoi subscription card offering three months to a full year’s subscription.
Sakib R Khan, business lead of Hoichoi Bangladesh, and Noor-e-Alam Shimu, CEO & managing director of Gadget & Gear, signed the agreement on behalf of their respective organizations.
Sakib R Khan said: “This is our endeavor to bring Hoichoi to everyone. This initiative will be very helpful for people who do not use debit or credit cards (for example, a university student). And we are delighted to have G&G on our side.”
Noor-e-Alam Shimu added: “G&G has always been introducing modern gadgets and devices for our customers. Online entertainment is a global demand of the modern era. With this agreement, we will take a giant leap towards the demand of contemporary times.”
Hoichoi is the leading Bangla entertainment platform with over 2,000 hours of films, exclusive original series’, songs, music videos, and more. Hoichoi aims to take the best of Bangla content global, and connect to their roots, more than 250 million Bangalis living abroad.
Viewers can download the Hoichoi app from android’s play store and the iOS app store. The Hoichoi app is also available on the web, and on TVs with Fire TV, Android TV, Apple TV, Chromecast, and Roku. Users in Bangladesh can also subscribe to the service with local wallets, and local credit and debit cards.
Meena Bazar, a chain grocery store in Bangladesh, also signed an MoU with Hoichoi. Hoichoi subscription cards are available at all Meena Bazar stores in Dhaka, under that agreement. The three month subscription top up card will cost Tk199, and a one year subscription top up card will be Tk499.