Taylor Swift sells 1m albums in four days

Taylor Swift sells 1m albums in four days


After just four days, Taylor Swift has sold more albums in the US than any other artist this year.

The star’s sixth album, Reputation, has sold 1.04 million copies in the US since Friday, says Billboard magazine.

That puts her ahead of 2017’s previous biggest-seller, Ed Sheeran’s , which has shifted 919,000 copies to date.

Reputation also becomes Swift’s fourth album to sell a million copies in the space of a week, following 1989, Red and Speak Now.

In fact, only she and Adele have sold a million copies of any album in a seven-day frame since 2012.

Notably, both artists withheld their records from streaming services like Spotify and Apple Music – a move which drives committed fans to buy or download the album.

It has been rumoured that Reputation will be made available on those services later this week.

Reputation, which sees the star delve deeper than ever before into the realms of pop and hip-hop, has received largely positive reviews from critics.

The Telegraph called it “a big, brash, all-guns-blazing blast of weaponised pop that grapples with the vulnerability of the human heart as it is pummelled by 21st-century fame.

NPR’s critic Ann Powers noted that Swift’s lyrics had matured, describing the stand-out track Getaway Car as: “A sure-footed step forward into the vagaries of grown up life.”

BBC Music’s Mark Savage said it was “her most sonically adventurous album yet”, while noting that moments where she lashes out at her detractors “don’t really lend themselves to big, singalong choruses”.

However, the New York Times’ writer Jon Caramanica questioned whether Swift had diluted her appeal by borrowing so heavily from other genres, reports BBC.


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