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Nothing goes wrong when it is pink

Columns 2022-02-13, 2:14pm


Sudhirendar Sharma

Sudhirendar Sharma

For me, the Valentine Day (Feb 14) means chuddies gaining prominence, and that too pink colored. It takes me back to that day over a decade ago when unsuspecting women and men drinking at a bar in Mangalore were at the receiving end of unprovoked violence at the hands of the self-styled moral custodians of an entity called Sri Ram Sena, who had unilaterally held the poor group responsible for violating Indian values. During the weeks that followed the outrageous incident, its leader Pramod Muthalik had something altogether different to confront. Hundreds of pink chuddies (underwear) had literally poured on him from across the country by protesting women. Bravo!

Thoughtful in pink!

As I recall this highly publicized incident of 2009, I still wonder what might have the controversial recipient done with those colorful pieces of underclothing? Not much is known though about how innumerable pieces of lingerie were finally managed and done with. Were these consigned to the neighborhood garbage dump or disposed of at a throw away price with the local merchandiser? Burning the stockpile publicly would have meant adding fuel to the public ire! For once, nondescript chuddies had come out in the open to attain a cult status, a new tool for peaceful protest.  

Thanks to the novel form of protest initiated by a courageous bunch of women, Nisha Susan, Mihira Sood, Jasmeen Patheja and Isha Manchanda, the otherwise hidden piece of personal wardrobe was finally out in the public as a potent tool to garner public attention for a cause. A couple of years before the incident, Prince Charles had toasted the entry of word chuddies into the English lexicon during a public dinner at the Windsor Castle in 2007. However, it took some twelve years before the poor chuddies passed several linguistic tests to find a place in the dictionary.

Acknowledging that not one but several of these had virtually deluged the moral custodians from raising their heads again, chuddies had ceremoniously entered the Oxford dictionary in 2017, along with other 650 new words at that time. The popular catchphrase 'kiss my chuddies' by actor-comedian Sanjeev Bhaskar in his BBC sitcom 'Goodness Gracious Me' had come handy in letting the underpants slip through to make the final cut to enter the dictionary. It is now official, one can ask for chuddies without any hesitation during the next visit to the neighborhood store.

The evolution of chuddies from a piece of private garment to a tool for public protest is undoubtedly inspiring. That a piece of personal wardrobe can spur a movement for equal rights for women has its place in history. It had once topped the feminine protests. The women who had triggered the 'burn the bra' movement of the 1960s in the US had done so as a symbol that showed independence from men at that time. Since many women thought that it meant freedom to be natural and not pushed up, the ubiquitous piece of underclothing was consigned to freedom trash cans.  

The chuddies seemed to have arrived on the global scene, it has gained recognition that was long due to it. Come to think of it, chuddies is what underpant is not. It is a symbol of freedom. History is all about symbols, and the symbolic chuddies must be taken as a serious critique of the way women continue to get treated in a man's world. That 'history is but a fable agreed upon' must help the evolving story of chuddies be told and retold. Telling stories is what we humans are good at, and nothing better than telling the story of pink chuddies should mark this day today, and in future.  

(Dr. Sudhirendar Sharma is a writer and researcher specializing in development issues. He is based in New Delhi, India)