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Digital Media Asia 2026 spotlights evolving audience habits
Nahar Khan pictured with Manila City Mayor Francisco “Isko Moreno” Domagoso and Vice Mayor Chi Atienza at DMA 2026
Media leaders from across Asia and beyond have gathered in the Philippines capital to examine how journalism is evolving amid shifting audience behaviour, platform dynamics and revenue pressures.
Manila Mayor Francisco “Isko Moreno” Domagoso and Vice Mayor Chi Atienza opened the Digital Media Asia 2026, organised by World Association of News Publishers (WAN-IFRA) on Thursday.
Nahar Khan of Marana Media and United News of Bangladesh (UNB) addresses 'Digital Media Asia 2026' in Manila.
Opening remarks were delivered by Kah Whye Lee, Director, Asia at WAN-IFRA, who underscored the need for news organisations to innovate across both editorial and business fronts as the industry undergoes rapid digital transformation.
The conference brought together leading regional and international media organisations, including Channel NewsAsia, SPH Media, Agence France-Presse and South China Morning Post, among others.
A key session moderated by OneNews Anchor Regina Hing (Lay), featured speakers including Nahar Khan of Marana Media and United News of Bangladesh (UNB) and Cania Citta of Malaka Indonesia, focusing on how changing audience behaviour is reshaping the use of platforms, crafting messages, addressing target audiences, and asks what traditional media can learn from it.
Drawing on her presentation, Nahar Khan highlighted a fundamental shift in how audiences consume news, noting that social media has become a top source of news for most of Generation Z.
“The hook must land in three seconds — or they scroll,” she said.
She emphasised that the transformation goes beyond platforms to a deeper change in communication itself.
“It’s not just that they use different platforms. It’s that they think in a different language - visual language,” she said.
“The headline is now an image. The argument is a meme. The news is a 30-second video.”
Khan said visual storytelling is increasingly central to how information is processed and shared. She also highlighted that different platforms now play distinct roles in the news ecosystem, requiring newsrooms to tailor content and strategy accordingly. - UNB